Imaginative, effective lighting design has come into it’s own. Fashioning environments with light creates a focal point, stimulates the senses, determines a state of mind. Aesthetic lighting is a practical and efficient media for expressing intent, whether market directed or purely artistic. Well designed lighting focuses the audience to the product and creates a tangible environment that elevates the production values. Synergized with audio-visual and interactive multimedia technology, lighting becomes a high-impact communication tool.